A case for rebranding – catalysts for brand revitalization
British Bakeries first launched Hovis Invisible Crust, the first ever crust-less bread, in August 2005, and has re-launched the product this January with a $4.5 million rebranding campaign. The company...
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Ecuadorian Rainforest Site Redesign
The new Ecuadorian Rainforest site is FINALLY live! The Old Site We designed their old site some years ago, and changing with the times, they graciously decided to come back to us for an overhaul....
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Smart Copywriting: Forget the “What”, Focus on the “How”
If there is one thing copywriters love to talk about it’s “Features vs. Benefits“. To us it makes all the sense in the world. However, many business owners who want to learn to write their own powerful...
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Building a Brand based on Trust and Authenticity
The fields of branding and marketing have a credibility problem. More often than not, consumers associate brand-speak with trickery, exaggeration, misdirection and outright deception. The sad thing is,...
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The Two Million Dollar Website
The corporate design field is somewhat unique. It is a field on which nearly every successful business in the Western world depends, yet is simultaneously one about which very few people are actually...
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Price Wars: Lowest Bidder Wins, You Lose
When a prospect approaches me outright with the statement, “We’re looking for the lowest bidder”, I’m tempted to just let them carry along on their merry way. They’ll find their bargain, because with...
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Organic Consumers Prefer Glass Packaging
I have always loved glass packaging. Whether it be the nostalgic glass Coke bottles I remember buying at the corner store as a kid, or some of the supremely creative bottles at the local liquor store,...
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How to Provide an Exceptional Service Experience
There are thousands of resources online and in print purporting to hold the secret to success in business. It’s a vast and profitable industry, and books continue to fly off the shelves. From a service...
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Web Design Anatomy: Restaurant Websites
Any professional will tell you that design is pointless without context. This is especially true in the design of a company’s website. Even if you have no interest in design theory and fundamentals,...
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